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PR for sports and
fitness must get the
blood pumping.

Health awareness is growing, and work-life balance is increasingly being seen as a central factor. It’s time to keep your eyes on the ball.

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PR for sports and
fitness must get the
blood pumping.

Health awareness is growing, and work-life balance is increasingly being seen as a central factor. It’s time to keep your eyes on the ball.

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It’s high time for a competitive message about sport.

Exercise is the best medicine! This has been proven by numerous studies, and the message has taken root in the awareness of the general population. Interest in sports and fitness is growing steadily: they are promoted by doctors, health insurance companies and, last but not least, by politics as well. Looking at the economic aspect, it can be assumed that the share of sports and fitness in the health market is still far from reaching its high mark.

Sports clubs, sports institutes, fitness studios, personal trainers, manufacturers of sports equipment, medical fitness, inclusion sports – all of these are fighting for the attention of the exercise-hungry. The sports and fitness market has never been more exciting than it is today, and the specific needs of amateur athletes and fitness fans have never been more diverse. The trend towards exercise continues to grow, and the fitness market has strong growth potential. Studies are showing that this trend is set to continue over the next decades.

Companies have also recognised the importance of fitness, and are increasingly offering occupational health management (OHM) to promote the health of their employees and reduce absenteeism due to illness. In addition, digital tools are booming: mobile fitness trackers, wearables, countless fitness apps and YouTube tutorials, online fitness studios and many other offers are serving new and established market segments. Social networks such as Instagram have long since become digital platforms for staging sports-related content.

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Hellwig PR brings your best game to the media.

Product trends and innovations are constantly yielding new offers. And they are bringing the topic of healthy exercise into focus. The question is: where is your offer? This is where Hellwig PR can prevail with its experience in health marketing. The network it has grown in Germany and Europe, as well as its excellent personal contacts, form a solid basis to place outstanding and credible pieces of content as well as powerfully moving messages. All for more awareness, more reach, more marketing impact and more communication success.

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Customer testimonials

Dr. Johannes HolzSports physician and orthopaedist, OrthoCentrum Hamburg

“For me as a sports physician, the collaboration with the Hellwig PR agency was and is a topic of particular interest, because Ms. Hellwig has very good contacts at various sports magazines. Numerous very good articles have already appeared on sports medicine topics and our OrthoCentrum, for example in Tennis Magazin or Handballwoche.”

Bernd RossoPersonal trainer from fitness-trainer.berlin

“I have been working with Gabriele Hellwig’s media and PR agency for some time now. So far, the result of this collaboration is a number of successful publications in print media and on online portals! What I find outstanding is the straightforward professionalism and the goal-oriented way of working at all levels. Hellwig PR stands for competence and efficiency! The result for me is a great gain in attention, and a gain in terms of image and customer approval, in all areas of my activity! I absolutely recommend it!”

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— On ‘In the media’

Contact us.

Hellwig PR
Health Communication Agency
Gabriele Hellwig, M.A.
Garstedter Weg 268
22455 Hamburg