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PR for medical technology
needs both mechanics
and momentum.

Without medical technology, there is no cutting-edge medicine. But the market is highly fragmented. All the more important for the presentation of your offer to be easily understandable and appealing.

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PR for medical technology
needs both mechanics
and momentum.

Without medical technology, there is no cutting-edge medicine. But the market is highly fragmented. All the more important for the presentation of your offer to be easily understandable and appealing.

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From small test kits to AI in the OR: who wins the media battle?

Medical technology is believed to have a promising future with strong growth. But even the most successful experts, and even the market-leading providers, have to keep striving for more visibility and well-deserved appreciation. With new products that need to be publicized, or proven products that need to be brought back among the relevant set.

In Germany, it is primarily smaller and medium-sized companies that are shaping this industry. They are facing major challenges in the times of the digital transformation and new technologies, increased competitive pressure, new business and work models, and not least regarding the as yet unforeseeable after-effects of the pandemic. This creates new opportunities and new markets that should be exploited.

Success comes to those who win the media! It is important to position your products in the focus of the public. This is a task in which press relations that are tailored to the company and the product play a decisive role.

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Hellwig PR knows how to make medical technology easy to grasp.

Medical technology is highly specialised, extremely complex, and, from the consumer’s point of view, often abstract and in need of explanation. Hellwig PR knows how to make medical technology easy to grasp. We build the bridge between your product and your customers, and we make your company present in the media. We do it with expertly researched and lively content, with meaningful user reports and value-added content.

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Customer testimonials

Julia RummelSenior Marketing Specialist, nal von minden GmbH

“The work of the Hellwig PR agency was a game changer for us. Ms Hellwig was highly successful in supporting us with press relations during the coronavirus pandemic. As a result, our rapid tests became very well-known at home and abroad very quickly, allowing us to increase production and expand our customer base. Ms Hellwig’s texts were always written in a very accurate and easily comprehensible manner, and her contacts with the media are so good that numerous media (including high-ranking radio and TV stations) from Germany and abroad have reported on us and our rapid tests.”

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— On ‘In the media’

Contact us.

Hellwig PR
Health Communication Agency
Gabriele Hellwig, M.A.
Garstedter Weg 268
22455 Hamburg