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Healthy Food PR
whets the appetite for more.
Nutritional advice, cooking courses, organic shops, delivery services for organic food, trends such as functional food, superfoods or clean eating – healthy eating is the talk of the town.
Healthy Food PR
whets the appetite for more.
Nutritional advice, cooking courses, organic shops, delivery services for organic food, trends such as functional food, superfoods or clean eating – healthy eating is the talk of the town.
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Healthy eating is the name of the game. But that’s not enough to win it.
Conscious nutrition is now part of the mindset of people of all age groups. It is a prominent topic in traditional media and on social networks, on YouTube, TikTok, etc. Healthy food, whether from organic cultivation, climate-neutral, regional or seasonal, is booming like no other branch of the economy.
Eating styles have never been so varied and so individual. As if proving the saying “you are what you eat”, more and more people are defining themselves by their eating style. This is a trend that was already in the offing before the coronavirus, and it has been given an extra boost by the pandemic. Eating has also become a part of the culture. More and more survey respondents are saying that they’re preparing home-cooked meals more often than before the crisis, eating meals together with family and friends more often and also cooking together – preferably with fresh, local ingredients, sustainable and with an acceptable CO2 footprint.
The market for healthy food offers unique opportunities for suppliers and manufacturers, but it is being vigorously fought over, and often confusing in its diversity. Only with PR that is precisely targeted to the right audience can the opportunities be exploited and the products successfully positioned on the market.
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Hellwig PR tickles the taste buds of your target groups.
With our experience in marketing and public relations for medicine and health, we have an established standing in editorial offices. We stand for particularly credible and authentic messages, which meet the interests of journalists and hit a nerve among the target groups. Both regionally, in Germany, and with powerful partners throughout Europe.
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Contact us.
Health Communication Agency
Gabriele Hellwig M.A.
Sandgrubenstrasse 44
4058 Basel
Switzerland