Strategy, consulting
and concept

With the help of an outside view, new aspects will often come up that you can use for successful communication with your target groups. Healthy PR concepts are creative, but also require a clear analysis based on medical expertise. They surprise with original ideas, while their implementation is logically derived from the PR strategy.

Thus, the basis for your successful press relations is a solid concept with a professionally sound analysis of the current situation in the market. On this basis, we determine the communication goals together with you, formulate the necessary messaging to achieve them and define the optimal approach. You get a PR strategy that is precisely tailored to your needs and those of your target groups. Hellwig PR works in a goal- and result-oriented manner and we are committed to the success of your projects. In our work, originality and trustworthiness, credibility and authenticity are crucial elements.

Online PR and
communication

A strong and informative web presence is now the standard. Especially in the field of medicine, online PR is becoming increasingly important.

The Hellwig PR agency provides you with the right text for your website – written in an interesting manner, with concise headlines and a clear structure of the pages.

Your concrete benefits from online PR:

• Optimal information of the target groups
• Gaining new patients or customers
• Increasing your level of popularity
• Patient or customer loyalty
• Enhancement of your image
• Better visibility on search engines

International press relations

Would you like to make your products and services better known abroad, to gain more customers in Europe or even worldwide? Hellwig PR offers international press relations services.

In the context of globalization, the number of companies that are active abroad is continuously increasing. In order to be perceived in the best way, good press relations are almost essential for survival. In international press relations, it is not enough to just transfer a concept developed for the German market, for instance, and translate the press releases into the respective national language. It also makes no sense to send everything you sent in Germany to the media abroad.

Different countries means different customs. Successful international press relations work differently: the Hellwig PR agency works with PR professionals in the respective countries. These native speakers know the national and regional customs and traditions best, and all have very good journalist contacts, nurtured for years.

During the years, agency manager Gabriele Hellwig has built up an international network of highly qualified PR experts and journalists. There is optimal collaboration with numerous countries, especially France, Switzerland, Austria and Italy.

For you as a company or clinic, this means that Hellwig PR can manage the whole of international press relations for you. As a lead agency, we will develop – after consultation with you and with our PR experts abroad – a suitable multinational concept for you. This will be individually tailored to your wishes and goals.

Magazines, flyers
and brochures

High-quality patient and customer magazines will strengthen your image. At the same time, keeping patients and customers up to date will build closer ties between them and your practice, clinic or company.

As an experienced PR agency, Hellwig PR offers everything from a single source: from the concept and layout to the editorial content and the handling of the printing. So you can present yourself in the best possible way, we are also happy to create image brochures and flyers tailored to your target group. We will write expressive text that highlights your area of expertise.

Press releases
and press kits

Articles in the media attract more attention from readers than, for example, an advertisement. And they are always more credible – because the content of the text carries the seal of approval of the editors. As a result, it’s hard to find something more valuable for a health provider than a well-written press release that is picked up by the media.

Your concrete benefits from press releases:

• You’ll get into the media you want.
• Newspapers and magazines will write about you.
• You will become better known to the public.
• People will ask specifically about your services or products.
• You will gain more patients or customers.
• Your image will improve.
• Previous patients or customers will feel reassured in their choice
  and remain loyal to your practice or company.
• Your sales will increase.

We would also be happy to create targeted and customer-oriented press kits for you, through which we can adequately present your messages and offers in the health area using our considerable experience.

Individual
media distributor

The first step to appearing in the media at all is knowing the right contacts. Hellwig PR has a continuously growing media distribution list that is constantly kept up to date.

We will create an individualised list of all trade and consumer publications that are relevant for you. This also includes daily newspapers, online portals, as well as radio and television stations. On your request, press releases can be sent directly from Hellwig PR – together with a personal message to the relevant editor for the respective medium.

Social media
for B2B and B2C

Whether LinkedIn, Xing, Twitter or Instagram – social media is becoming more and more prominent. Using this fast mode of communication, target groups can be addressed directly.

This creates personal contact and a dialogue between the company and its respective customers, or between clinics/doctors and their patients. This creates loyalty and trust. Hellwig PR will be happy to advise you on whether using social media is advisable in your specific case. We will analyse which channels make sense for your products or services and, in consultation with you, we will develop a suitable social media strategy, as well as concrete editorial plans and content for the respective channels.

If you wish, we can set up your social media presence completely and also take care of user support. Upon your approval, we will post appropriate articles or photos, answer questions and respond to requests. As a result of our activities, your follower numbers are sure to increase quickly.

Digital press conferences

Press conferences are a suitable medium for covering extensive topics. In this day and age, they are also increasingly being conducted online. Together with you, Hellwig PR will develop ideas on how to make your press conference successful, through topics, participants, location and actions.

We prepare the complete press kit with text, background information and clinic or company showcase. We coordinate the invitation list of journalists with our action plan, invite the media, look after the journalists and moderate the conference. After the official part, the journalists have the opportunity for one-on-one interviews.

Hellwig PR also takes over telephone contact with the editorial offices after the press conference, as well as the evaluation.

Answering
press enquiries

Journalists usually have high expectations of PR professionals. They want their questions answered as quickly and professionally as possible.

Hellwig PR will be happy to manage all contact with the press for you. If there are any questions about your clinic, your company, individual services or products, we will be the contact for the media. We will answer enquiries in close consultation with you, organise interviews and supervise them.

Everything done with one mind. And the right team for every job.

In Germany, to begin with. Europe-wide as well, in
France, Switzerland, Austria, Italy, etc.

At Hellwig PR, creative journalism, sales-promoting PR and health expertise are combined at the highest level. Our health know-how will bring you, with effective messaging, in trade and consumer media, on the internet and on social media.
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